Ethical . Handmade . eco friendly




Welcome to the wonderful world of authentic, 100% wool rugs from the various tribes in the Atlas Mountains of Morocco. 

Berber women have been hand weaving textiles since 600 BC, handing down their knowledge of the craft from generation to generation. They carry this tradition with them as they work, telling their stories with every knot of each textile they weave.

Artisans can easily spend months, sometimes  years, on these pieces, and often as they raise children and run households.



At Atlas Artisans we want to contribute to families living hard in Morocco by selling their works of art. We want clients to feel like they are buying quality product they can love and that'll last generations. We want them to know they are helping families and not just buying another poorly made, toxic, consumer good.


Hello, I'm Jessi, owner of Atlas Artisans. I am also a mother of two gorgeous little souls and wife to hunk of a man. 


I come from a family of entrepreneurs, so working for myself has always been my goal. Nothing about retail sat well with me until I found the idea of Atlas Artisans. After brain storming about a business that could fit the bill of being eco friendly, all natural, and doesn’t feed into consumerism Atlas Artisans was born.


I am passionate about this business because it is fair trade, ethical, non-toxic and handmade art. At the heart it helps in supporting my family and other families around the world. 

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Rug Care


Caring for these beautiful hand woven pieces of art can seem like a daunting task but with the right care these unique finds will last a life time.


For regular maintenance of your rugs simply use a vacuum with good suction regularly- please avoid rotating brushes. Along with vacuuming, taking your rug outside in the sunshine and fresh air will loosen dirt and freshen up your rug.


For small stains wash by dabbling with mild wool soap and water, rinse by dabbing with water. Always spot test first.


For large stains or complete cleans it is always recommended to contact a professional rug cleaner. I would not recommend chemicals to be used on these natural dye and fibre rugs, instead  do your research and find someone who knows vintage wool and vegetable dyes.


Please don’t be alarmed if the vacuum bag is filled with wool- new carpets shed their wool and its a normal process that will stabilise over time.


Always remember to keep cleaning basic and chemical free. 

All of our vintage rugs at Atlas Artisans are handmade, one of a kind pieces of artwork, woven by the woman artisans of the Atlas Mountains of Morocco. These stunning pre loved rugs have often been cherished for a life time already and ready for their new home and next lifetime. 

Because of their history natural fading, ware, and small repairs are often characteristics that only add to their charm and beauty. We do our best to ensure these unique characteristics are shown off in the photos we take and in the thoroughly thought out descriptions we give of each individual rug.

Please be aware of all of these characteristics when ordering your vintage beauty.

Shipping & Returns



Shipping within Australia is free, this includes a 10% GST and register postage via Australian Post. 

For postage outside of Australia, your package will be delivered via registered DHL Express and free for purchases exceeding $1,800AUD. 

All prices are in Australian Dollar and shipping does not include import taxes and import duties upon delivery for destinations outside of Australia.


Product is thoughtfully and thoroughly described in detail, including size,  colour, condition, and texture, as well as photographed from multiple angles in natural lighting to ensure you have an as accurate as possibly idea of the product you are buying.

However, due to the nature of these handmade products irregularities in size, colour, and texture do occur. These irregularities can be more apparent in the vintage items due to the pre loved conditions where signs of wear and age should be expected and not seen as faulty.

We do understand that, regardless of our efforts, you may not be happy with the look of the products once it is in your home setting. If this is the case, that’s ok, please get in contact within 48 hours of receiving your delivery to coordinate the return of your items. 

We do expect that all items are in its original conditions or returns will not be allowed.


The cost of postage and ensuring the package returns back to us in one piece is the responsibility of the customer. We will not be held responsibly for any lost or damaged goods.

No refund or exchange on sale items.




Frequently asked questions

What is a trademark?

A trademark is any word, name, symbol, phrase, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.

Do I need a trademark?

If you are selling or promoting (or are preparing to sell or promote) a product or service under a certain brand name or logo, then yes, you should get a trademark. A trademark gives you exclusive rights to use that brand in connection your products and services. Without a trademark, someone else can start using your brand for the same products/services, which can confuse consumers about which goods/services are actually yours.

Should I trademark my brand name AND logo? Or just one?

Ask yourself these questions:

  • Would you care if someone else started using your brand name for the same or similar goods/services?
  • Would you care if someone else started using your logo for the same or similar goods/services?
If you answered yes to both, then you should get a trademark for both! A trademark for your brand name and for your logo are two separate applications. So if you need both, that will be two trademark services.

What happens if I don't get a trademark for my brand?

If you don't get a federal trademark for your brand, then you run the risk of someone else getting a federal trademark first and preventing you from using the name. If someone else gets a trademark for the same or similar name that you want to use, and you haven't started selling or promoting products/services under your brand name yet, then you won't be able to use that name becuase it will already be trademarked. If you have already started using the brand, but someone else registers the trademark before you, then you will not be able to expand your business outside of your geographic location. The company with the federal trademark will have exclusive rights to use the brand in the entire United States. If you start selling outside of your geographic location while someone else has a federal trademark for the same or similar brand (for similar products/services), then you may get a cease and desist letter, and you expose your business (or yourself personally) to liability and litigation. Let me help you avoid that!

When is the right time to get a trademark?

As early in your business development as possible! It's best for us to start the trademark process when you are first deciding on a brand name/logo so that I can do a comprehensive trademark search to make sure your brand name/logo is available for you to use and own. If you start using a brand that someone else already has a trademark for, then you may get a cease and desist letter and will have to completely rebrand to avoid litigation. What a waste! However, if you get a trademark before you start using the brand (or in the early stages), then I can make sure the name is available for you to use and we can file your trademark application once it's cleared - giving you peace of mind as you continue to invest in your business and brand.

I haven't started using my brand name/logo yet? Can I still trademark it?

Yes! We can file an Intent-To-Use (ITU) trademark application. With an ITU application, we do not have to submit evidence of use with the initial application filing. A few months after we file, we will get a "Notice of Allowance," which means it's time to submit your evidence of use. We will have six months to provide the evidence of use. If six months is not enough time, we can get up to five extensions of six months each. There will be a $100 filing fee per class when you have your evidence of use (i.e. a website screenshot where you sell the merch), and each extension is a filing fee of $125 per class.

What is a trademark "class" and how many do I need?

A "class" is a category of goods or services that you want to protect your trademark for. Different goods and services fall under different classes; and similar goods and services may fall under the same class. For example: T-shirts and hats fall under the same class. However, t-shirts and coaching services fall under different classes. One class is included in my trademark package. If you need more than one class, there is an additional filing fee of $350 for each additional class. You will need one type of evidence of use for each class in your trademark application. See question below for proper evidence of use.

What would be proper "evidence of use" for my trademark application?

Good question! If you are offering a service, then your evidence of use can be any of the following that has the name/logo/phrase that you want to trademark on it promoting your services:

  • A website screenshot
  • A Facebook page
  • A business card
  • A flyer
  • A pamphlet
If you are selling goods, then your evidence of use can be any of the following with the name/logo/phrase on it:
  • A photo of the actual goods
  • A screenshot of the website where you sell the goods (with price and checkout button)
  • The packaging of the goods
  • A tag on the goods (required for clothing if you can't show the clothing for sale online)

Do I need to have an LLC first?

While it is not required that you have an LLC (Limited Liability Company) before you file a trademark, I recommend that you do. Keeping your business assets and liabilities in your LLC's name can help to strengthen your liability protection. If the trademark is owned by you as an individual, instead of being owned by your business, then if there are ever any liability issues with your business or brand, it may be against you personally. Also, since trademarks are assets, once your business has a trademark, it instantly goes up in value! Use our website to file your LLC online:


Ethical . Handmade . eco friendly